I wanted to share a writeup I've pulled together on "Joomla Project Costing." This is based on my own personal experiences, and comments and ideas from Joomla Chicago's CMS Agencies get-together last week.
I hope that this is the proper place to post this: My apologies in advance if it isn't. I'd definitely appreciate any feedback or further thoughts, especially about how best to target Joomla for specific markets, and the general cost baselines I touch upon. Thanks for your attention and consideration!
Hi Justin,
Very interesting piece & your conclusion is particularly apposite - for sometime I've realised that the real money is to be made in the services provided around a Joomla project - design, marketing, seo, etc. This is where experience brings value and can be your USP if you know how to market these skills & experience.
Best wishes,
Eddie
I think this is an excellent topic and well written article Justin. It's certainly near to my heart as well. I've thought about several of these exact same ideas as I move into my 5th year of using Joomla professionally for client websites.
I am currently working on a blog post about my Needs Analysis process and report(I believe you refer to it as Taxonomy) that I started using about a year ago. I always did this step semi-consciously, but once I started tracking every minute of my time during the day, only then was I able to break down the process I go through with each client and actually put a name and block of time to a service I was already providing.
I find it fascinating how much we mature in our businesses and how much value we are actually providing our clients with each site we build. The key for me is to learn how to market this value to the client in ways they can easily understand. And of course find the time to actually DO that marketing as well!
Thanks very much for your feedback: It is interesting to hear that others are reaching some of the same conclusions I am about Joomla-related businesses.
Robert, we do indeed provide a tremendous amount of value to our clients, and I think this is sometimes a tough sell, especially to the small- and medium-sized market. Smaller clients are often not very marketing-savvy, and they may not realize the importance of (or the skill required to generate) the "softer" parts of a Web site, like graphic design and copy writing. I find that some client education is often required to get them to see the value of these services.