Audiences and Topics - brainstorming list

I have had some discussion with Alex about developing a PR Plan to help promote the conference.
Any PR Plan starts with defining the target audiences.
Related to the target audiences are the topics to be presented.
So I made a summary to help myself get a handle on the discussions.

Please add your ideas to the list for discussion.

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Audiences brainstorm summary list:

- current Joomla website developers - consultants
- current Joomla website developers - end-users/owners
- current Joomla extension developers
- current Joomla website administrators - end-users/owners

- potential Joomla website developers - consultants
- potential Joomla website developers - end-users/owners
- potential Joomla extension developers
- potential Joomla website administrators - end-users/owners

- current Joomla template designers
- potential Joomla template designers
- interface designers

- small/medium business - in-house website developers or managers
- large business - in-house website developers or managers
- government or NGO - in-house website developers or managers
- non-profit organization - in-house website developers or managers

- corporate/business
- ecommerce publishers
- online communities
- media publishers

- beginner level users
- intermediate level users
- advanced level users


Session ideas to meet the needs of these audiences:

- ecommerce
- community building
- media publishing
- intranet
- extranet
- document management

- beginner level presentations
- intermediate level presentations
- advanced level presentations


-----

What are the challenges faced by each audience?
How is this conference going to help them with solutions to meet these challenges?


Some ideas for Challenges/Solutions type presentations:

- Ecommerce SEO for Joomla - Tools and Techniques
- Ecommerce Case Study - XYZ Online
- Building Your Intranet with Joomla
- Intranet Case Study - BigoleCompany, Inc.
- Extranet Case Study - AnotherCompany, Inc.
- Document Management Case Study - Mega Corp.
- Building Your Online Community - A Roadmap for Success
- Managing Your Online Community - Challenges and Solutions
- Understanding the Joomla Framework
- Extension Development Best Practices
- Building Your First Component
- Using Eclipse for Joomla Development
- Training Your Clients to Use Their Joomla Website
- Managing Your Corporate Joomla Website - Best Practices, Checklists, Security, and more...
- Blogging With Joomla - Tools and Techniques
- Building a Joomla Website in 24 Hours
- Scaling Joomla for High Traffic - Servers, Performance Tuning, Other Tools
- Converting Your Corporate Website to the Joomla CMS

- Building Your First Joomla Template
- Advanced Joomla Template Design
- Advanced Interface Design for Joomla - Pattern Design Libraries

- Semantic Web and Mashups
- GPL Friendly Business Plans
- Creating an API
- Development Design Patterns
- MooTools Getting Started Guide
- MooTools Advanced Techniques
- jQuery for Joomla
- SEO for Joomla - Tools and Techniques
- Mobile Solutions for Joomla

- Joomla for Entrepreneurs
- I Feel the Need for Speed - Joomla at 900 RPS

- Optimizing Extension Performance - Caching, Queries, and More

- Kickapps present - How to use our stuff with joomla
- Kickapps learm - How to use our stuff with joomla


Joomla 101 Series: (15-30 minute presentation, 10-15 minutes of questions)
- How to Secure Your Joomla Website
- How to Backup Your Joomla Website
- How to Install and Modify a Template
- How to Move Your Joomla Website
- How to Install Extensions - and Remove
- How to Update Joomla
- Kunena Forum - How to Install and Configure
- Community Builder - How to Install and Configure
- JoomlaPack Backup - How to Install, Configure, and Run
- FLEXIcontent CCK - How to Install, Configure, and Run

- JoomlaPack Advanced Features and Techniques
- Sourcerer - Ideas and Solutions Guide
- Content Templater - Help Your Client Create Great Pages
- JUMI Tips and Solutions
- JCE Advanced Features
- Joom!Fish - Overview and Usage Guide
- VirtueMart - Getting Started Fast


The Challenges/Solutions approach helps focus on audience needs and interests.

Using real examples or case studies (if possible) helps establish immediate credibility.

Select some topics you know are important to your audience,
and then seek a presenter with the knowledge, experience, and skills.
Then you know the topic is one the audience wants to attend.

It is often easier to ask a potential presenter to pick a topic from a list.
Some of the sessions will invariably come from this process.

Views: 59

Replies to This Discussion

Permalink Reply by Erik Werner on December 16, 2009 at 6:49am
Ken asked me to add this to this Thread, the previous post is here: http://www.alltogetherasawhole.org/group/internationalevent/forum/t...

I develop sites for multi-location research projects and want them to use it as tool for dissemination, networking, communication and project management - this is along the community / intranet topics above. I could contribute a short case study which by May would be an example of a site with features along those lines (but not yet experience of what actually works with the users though) - if that is welcome. I see it more as short presentation rather than leading a round-table but could certainly participate and contribute to one.


Other points from the previous post:
- thought about having days by user level - beginner, intermediate, advanced; or even a J101 pre-afternoon
- support for workshop type, hands-on sessions
- support for exhibition type session

I have only been to one JoomlaDay yet (UK) but besides the socialising most useful were the practical tips, the examples for the solution of certain (types) of problems and the beginner talks for personally unknown areas (for me e.g. the programming site).
Permalink Reply by Alex Kempkens on December 22, 2009 at 8:50am
Hi,

While talking to people I very often here some session requests in the direction of:
- Discussing the organizational structure of Joomla in the regions (how they can work together)
- Discuss the over all structure, leadership, steering of the project (OSM, working groups, ...)

I think those are more general topics but might be interesting to make a room available for these kind of non-technical or directly Joomla related topics.

Alex
Permalink Reply by Alex Kempkens on December 30, 2009 at 9:04am
While talking to potential people that might attend one more topic came up.

People asked if they could meet their regional Joomla User Group (JUGs) on the event.

I think it would be awesome if we can get various JUGs sending some people to the event and may be give them even a place to present some of their projects. In terms of Audience I think they are really one of our target groups.
Permalink Reply by Javier Gómez on December 31, 2009 at 8:48am
Suggestion to add to the list:
Audiences: Joomla! trainers/teachers/facilitators
topic: Joomla! teaching methods

@Alex Kempkens I vote for your JUGs meeting proposal. And I also believe in a workshop for JUGs leaders about using the Joomla! project participation tools (documentation wiki, the forum, joomla connect, joomlacode) so they could teach their respective Users Group in using those tools when they got back to their countries.

Also a debate about the Joomla participation tools could be a good point to get new ideas for the project. Ask them if the tools are useful enough for the local communities needs, or if they have any idea of possible improvements.

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