Meta description does not affect SERP, indexing at all
As I wrote earlier, tests performed recently, in order to identify if the meta descriptions are used for anything in Google. Well, we all know the use it as site description some times in the SERP, but that is all.
It is really the only thing for what the meta descriptions are useful. And they are not useful from SEO perspective at all.
How was that concluded?
1. I created two folders in a random domain. One called hot and one called top. Both contained the non-existing Bulgarian word "ведрокопане" ("freshdigging")
2. I uploaded the very same file (index.html) in both folders, with the only difference one had the relevant meta description (top) and the other had no meta at all(hot).
3. I posted the urls of the two folders in the very same post in a popular Bulgaria forum.
Than I waited for a few weeks in order to give Google time to index them and checked back the results.
If the propagandists of meta descriptions were right, the top site should be on first place, when searching for the keyword.
The truth was:
It is really the only thing for what the meta descriptions are useful. And they are not useful from SEO perspective at all.
How was that concluded?
1. I created two folders in a random domain. One called hot and one called top. Both contained the non-existing Bulgarian word "ведрокопане" ("freshdigging")
2. I uploaded the very same file (index.html) in both folders, with the only difference one had the relevant meta description (top) and the other had no meta at all(hot).
3. I posted the urls of the two folders in the very same post in a popular Bulgaria forum.
Than I waited for a few weeks in order to give Google time to index them and checked back the results.
If the propagandists of meta descriptions were right, the top site should be on first place, when searching for the keyword.
The truth was:
The site with the meta description was not even in the SERP, it was indexed, but not displayed in the search results. While the other one made it to No 1, even the second result (the forum were the topic was posted) was from a site with very good positions in Google search results.
So the conclusion is: Meta descriptions definately do not help in better SERP, it maybe even make it worst and harder for your site.
Views: 19
Tags: seo
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Comment by Jo Snow on February 19, 2010 at 3:08pm -
Is duplication a factor...maybe its the first page engine came across takes all
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Comment by Ivo Apostolov on February 19, 2010 at 3:18pm -
Duplication of what?
That is very funny because G WT reports duplicated meta descriptions as an issues, while it appears these are totally ignored...
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Comment by Klas on February 19, 2010 at 4:04pm -
Jo is probably referring to fact that Google indexes the first page with unique content it finds and treats all others with the same content as duplicates or copies , giving them much less weight (e.g. Joomla.org news that appear on thousands of sites across the internet)
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Comment by Ivo Apostolov on February 19, 2010 at 4:11pm
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Klas, really I still do not understand!
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Comment by Klas on February 19, 2010 at 5:42pm
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If google got to "hot" first then it thinks "top" is a copy or duplicate content (as their content is the same) and gives it lower rank. So your findings about their rank difference might not be related to meta descriptions but to this fact
Some more info:
http://googlewebmastercentral.blogspot.com/2008/06/duplicate-conten...
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Comment by Ivo Apostolov on February 19, 2010 at 6:32pm
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Klas - you are completely right ...
If you try to do SEO as Google says it is right.
However, you are not right and I will try to convince u f2f
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Comment by Jo Snow on February 19, 2010 at 10:50pm
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klas, thanks for asking my question correctly.
I would be interested in result of conversation with Ivo.
@Ivo.. If I understand you right, there is a non-google way to SEO duplicate content. I did a search myself and came up with a lot of conflicting information. Could you point me somewhere you feel explains how best to use this process.
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