Valdis Krebs - Connecting the Community

Connections are key in on-line social networks -- people are loyal to what they are connected to and what provides them benefits. People stick with established ties they trust. Interacting with those we know and trust brings a sense of warmth and belonging to the virtual communities we visit via our computer screens. Yet, we are open to meeting new people -- as long as they introduced by those we trust. An established community, with dense inter connectivity, not only keeps existing members happy, but is also a large magnet for contacts of current members -- everyone wants to be connected and included in vibrant communities that provide benefits to members!

http://www.orgnet.com/community.html

This applies to both the ATAAW and the Joomla! Community!